Youd Andrews
Rebrand of Youd Andrews, a C-Suite level training company that specialises in helping clients close bigger deals faster via their unique business simulator.
Brand Strategy / Brand Identity / Brand Campaign / Visual Language Creation / Website Design /
Youd Andrews has been leading the way in CXO engagement and sales success for over 30 years. Their commitment has always been to supporting clients and their sales-facing teams in creating genuine connections and strategic partnerships with C-Suite leaders, to help businesses close bigger deals faster and more frequently.
Now, in the spirit of continuous development and embracing progression, the business has recently unveiled its new brand alongside the launch of an exclusive Alumni Program.
The Alumni Program promises an ongoing connection to the latest insights and coaching from Youd Andrews’ expansive global CXO network. Alumni members are invited to join a dynamic community where meaningful connections are fostered.
At the core of the brand-new identity is a logo inspired by fractals. Much like the intricate patterns of fractals that repeat at every scale, the YA approach to CXO engagement and sales success is multifaceted, ensuring a comprehensive, detailed, and flexible experience for clients.
Go Beyond isn't just a tagline; it's a mantra that echoes through every aspect of YA’s work. Internally, it challenges the team to continually exceed expectations, ensuring that a dedication to excellence permeates every interaction. Externally, it empowers clients to surpass their goals through a distinctive approach to engagement, preparing them for success from initial engagement through to trusted advisor status.
