Multevo
Rebrand and repositioning of Multevo, a fast-growing infrastructure specialist entering a new era of growth.
Brand Strategy / Brand Identity / Messaging Architecture / Visual Language Creation / Animation / Merchandise
Multevo has evolved rapidly from its roots in highways maintenance into a multi-disciplinary service provider - expanding into civil engineering, arboriculture, and equipment supply. Yet its brand and communications haven’t kept pace with the company’s ambition or breadth.
The challenge for us here at SUN was twofold: to articulate Multevo’s full spectrum of capability in a way that felt coherent and compelling, and to create a brand identity that reflects the professionalism, innovation, and integrity recognised by its long-standing clients.
We began with extensive customer research, engaging directly with Multevo’s clients and partners across its core service sectors. Their feedback revealed deep trust in the company’s people and performance but also highlighted a lack of clarity around how its various divisions connected.
Those insights became the foundation of the new brand proposition: “Delivering services above, below and beyond.” This line captures not only the diversity of what Multevo delivers - from tree surgery to civil engineering and highways - but also its consistent commitment to going further for its clients.
From there, we refined a set of sector-specific propositions and crafted a clear, unified messaging framework. This informed a complete visual and verbal refresh - from tone of voice and photography to typography and brand architecture - giving Multevo the tools to communicate with confidence and consistency across every channel.
Internally, the new messaging and design system have given teams across the business a shared language and clearer sense of purpose. Externally, Multevo now projects the authority and cohesion that mirrors the professionalism of its delivery.
The rebrand has already strengthened perceptions with existing clients and created a stronger platform for future growth - proving the power of genuine customer insight to drive meaningful brand transformation.
“Working with SUN on evolving our brand has been a great experience. Multevo has seen significant growth over recent years in people, services and clients, but we’ve always stuck to our roots. The new visual identity and messaging reflects this and provides a strong platform for our future. SUN were fantastic to work with and guided us through the journey with patience and wisdom. We’re really excited to be launching the next phase of Multevo.”
Aimee Dewse - Multevo Marketing Manager
