SunSwitch | HeatLogik
Rebrand for SunSwitch who are innovators in radiant heat technology, supplying advanced infrared heating solutions to commercial markets.
Brand Naming / Brand Identity / Messaging / Visual Language Creation / Animation / Merchandise / Social / Website Design / Marketing Collateral
With a growing reputation, but an identity in need of an overhaul, they commissioned Studio Up North us to help them stand out, communicate their technical expertise, and connect with new customers.
We set out to reposition SunSwitch with a bold new identity that would highlight their specialist focus and future-facing technology. The rebrand covered every aspect of their visual and verbal presence including the logo, messaging framework and visual language.
We also worked on the collateral roll-out – from product literature and brochures to digital assets and brand templates, ensuring consistency at every level – and a dynamic animation to explain the technology in an engaging and accessible way.
The new SunSwitch brand is confident, modern and flexible – giving the business the tools to express its authority in infrared heating solutions.
From logo and messaging to motion and product collateral, every element works together to position SunSwitch as a leader in their category.
This has been an incredible project to work on with a talented and forward thinking organisation, who are category creators - Find out more at www.sunswitch.com
